If you have a solid website, perfect on any device, why do these three little letters matter so much?
Simply put, when it comes to the vastness of the internet you want to do everything possible to make sure people can find you. Potential clients or customers don’t have the time or the patience to play internet hide-and-seek. Additionally, you have to understand that you’re not just dealing with humans searching to find you, search engine robots need to understand what each of your pages is about in order to rank them on the web, and without solid SEO, your chances of ranking on the first page of a Google Search drop to near zero.
SEO is not only a sound marketing tactic; it plays a heavy hand in branding your company. Your website is always open, 24 hours a day, 7 days a week, and 365 days a year. With the right SEO in place, it continues to create leads, convert those leads to customers, and sell your product even after you’ve called it a day.
- Cost effectiveness: Organic SEO provides pretty good ROI. It remains one of the single most important components of any organization’s branding efforts and online presensce.
- As search engines stand in market shares and the technology continues to grow, they aren’t going anywhere anytime soon.
- Your competitors are doing it. Simply put, if you’re not constantly moving forward, your competition is.
SEO has many ranking factors that work together both on-page and off page.
Content is one of the main ranking factors for SEO.
Are pages well written with quality content?
Have the keywords been researched that people will use to find your page?
Does your content have a fresh perspective on it’s topic?
It’s important to not focus on one single area of SEO but the cumulative effect of everything together. Results can happen in as little as two weeks and can take as long as two months.
Architecture focuses on how easy, fast and accessible your pages are to technology .
Architecture has a high impact on SEO.
How easy is it for search engines to access your site?
Is there duplicate content on your site? Are there technologies in place to manage duplicate content?
Is your site responsive? Does it look good across a wide range of devices?
Having a good architecture not only creates a good user experience for visitors but search engine bots as well.
HTML SEO puts an emphasis on how well you are using markup in your pages .
HTML has a medium-high impact on SEO.
Are you using H1, H2 and H3 tiles correctly and in the right order on your site? Are your titles using keywords?
Are you using meta description tags, do your descriptions contain keywords?
Does your site use structured elements to enhance content and it’s framing?
Framing content in HTML markup not only makes your content more user friendly for disabled users but increases your SEO too.
Trust is a metric that measures how well you captivate your users attention and elicit user responses.
Trust has a medium impact on SEO.
How many people are sharing your content with others? Are other sites referencing you as the authority?
Are visitors returning to your site frequently and if so do they spend some time on your site or do they bounce quickly?
Has your site been around for a long time? Do you have your domain name registered for at least 3 years into the future?
Building trust is a long process, it takes time to become an authority and get a “webutation” for your content. Having it is a staple to good SEO though.
Links used to be a way trick Google into giving you higher rankings, now it’s better to do it the right way.
Links has a medium-low impact on SEO.
Are links to your site coming from trusted and respected other sites?
Are your links using content keywords on the pages they direct to?
How many links point to your page?
Although there are many link building services, you should do all of your link building organically from trusted, quality websites.
Personal is used by search engines to deliver search results from the same area as the person searching.
Personal has a high impact on SEO.
Obviously you wouldn’t want results from China if you were searching for a car in the USA.
This refines the search even further, with search engine maps searches can show what bakery’s are close by.
Are there search engine reviews linked to your site or has someone regularly checked in to your location?
Personal has only come into wide use by search engines in recent years, but is one of the highest factors in determining your page results.
Social is a way to measure trends for search engines.
Social has a medium-low impact on SEO.
Your “webutation” is becoming more and more important for search results.
Encouraging and building social media shares is a powerful way to get good organic first page search engine results .
There are many, many more factors that enhance your SEO and this slide show only went over the major contributors. SEO is constantly changing and evolving and it’s impossible to know everything. Here at EZ IT Media we have developed special tools and technology to make SEO as easy and automated as possible.