eMarketing
Whether you’re a “brick and mortar” business, or you’ll be operating purely online, the internet is a force that absolutely cannot be ignored. When implemented correctly, eMarketing gives you an ROI (Return of Investment) that could far exceed that of traditional marketing strategies alone.
Well, what exactly IS eMarketing?
eMarketing is simply the process of marketing your brand using the internet. This can include both direct response and indirect marketing elements utilizing various technologies to help connect a business to their customers.
Well, what exactly IS eMarketing?
eMarketing is simply the process of marketing your brand using the internet. This can include both direct response and indirect marketing elements utilizing various technologies to help connect a business to their customers.
Why is eMarketing Important:
Your online marketing efforts should blend and compliment your offline marketing efforts. When marketing online good strategies should include, but are not limited to:
Once you’ve established the right combination of eMarketing strategies for your company’s online experience, you’ll be able to coordinate your offline strategies to create the perfect sales environment for your product or services.
Your online marketing efforts should blend and compliment your offline marketing efforts. When marketing online good strategies should include, but are not limited to:
- Seo: How your customers will find you.
- Social Media: Create brand awareness and be social! Who are you, and what do you represent?
- Opt-In Email: Email allows you to maintain contact and nurture your leads with the hopes of converting them into customers. Email also gives you the best option to give your customer a clear call to action and the opportunity to offer them something they can’t find somewhere else.
- Content: This includes blogs, video blogs, or anything you can produce that gives your customers what they like and why they need your product or services.
- Analytics: It’s all about the data! Being able to see everything gives you the information you’ll need to make decisions to better sell your product and convert leads into customers.
- Support: Give your customers a way to interact with you directly. Once a customer has faith in your product or services, and knows that they can talk directly with someone quickly, you have a customer for life, and those customers will tell other potential customers. Personal testimonials and word-of-mouth yield large returns.
Once you’ve established the right combination of eMarketing strategies for your company’s online experience, you’ll be able to coordinate your offline strategies to create the perfect sales environment for your product or services.